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Everything’s Big in Texas (Especially the Hispanic Market)

Hispanics continue to be an important group for many of America’s states. Thanks to the newly published 2011 Hispanic Opportunity Report, commissioned by the Texas Credit Union League (TCUL), we...

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Reloadable Cards Offer ‘Foot in the Door’ to Hispanic Market

The following is an excerpt of a newly released white paper by Coopera’s Miriam De Dios covering the potential for reloadable prepaid cards in the Hispanic market. If you’d like a copy of the full...

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It’s Never Too Early To Start

There’s no better time than the present to begin preparing for 2012’s month-long celebration of the Hispanic heritage and culture, Hispanic Heritage Month. Credit unions across the country found ways...

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Worth Fighting For

By Guest Blogger Oscar Porras, Community Liaison at Maps Credit Union Outreach to the Hispanic community in the U.S. will be an essential part of any credit union’s future success. The 2010 U.S. Census...

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Building the Foundation First

By Guest Blogger Michael Adams, Vice President of Marketing and Public Relations at Greater Iowa Credit Union In working with Coopera, we have found it important to get the structural components in...

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Video: Targeting the Hispanic Consumer for Growth

I recently appeared on an episode of the CU Broadcast to discuss the Hispanic market opportunity for credit unions. The host, Mike Lawson, and I talked through quite a few topics, most notably how...

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Unprecedented Interest: Credit Unions More Curious than Ever about Immigrant...

In all the years I’ve been blessed to be a part of the credit union industry, I have never seen the level of interest in serving immigrant and underserved communities as high as we’re seeing right now....

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Gomez: This Is Our Time to Take Action

Federation colleagues and I have been overwhelmed by the terrific response to the financial inclusion campaign, which kicked off in January at the Financial Inclusion for Immigrant Consumers Roundtable...

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Keeping Lending Products Accessible for Hispanic Borrowers

By making a few key adjustments to your traditional lending products, you can make inroads with an entire segment of Hispanic borrowers looking for your services. It’s no surprise that the Hispanic...

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Get to Know Víctor Miguel Corro

Continuing our get-to-know series, we’d like to introduce you to Víctor Miguel Corro, who joined the Coopera team earlier this year as client relations director. How did you end up working for a...

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